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💼English scenario

创业公司路演演示

练习清晰地介绍创业项目,讲明问题、解决方案和市场机会。并自信地回答关于增长数据、竞争对手和下一步计划的问题。

Scenario Goal

完成一段简短的创业项目演示,并清楚回答常见投资人问题。

Practice Flow

1

Start with the keywords that show up most often in this situation.

2

Learn the core phrase patterns before you try to respond on your own.

3

Then move into a dedicated practice session for scenario-specific feedback.

Keywords

The words most worth learning first for this situation.

1 / 12

problem

/ˈprɑːbləm/

noun

issue that needs solving

问题;痛点

The problem is that small retailers lose customers after the first visit.

Basic
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Details

problem

/ˈprɑːbləm/

问题;痛点

使用说明

先讲客户痛点时最常用的词,适合开场说明“为什么需要这个产品”。

例句

The problem is that small retailers lose customers after the first visit.

问题在于,小型零售商在顾客第一次到店后很容易流失。

🛠️

solution

/səˈluːʃən/

noun

answer to a problem

解决方案

Our solution is simple enough for a busy shop owner to set up quickly.

Basic
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Details

solution

/səˈluːʃən/

解决方案

使用说明

介绍产品时的核心词,通常和problem配对,用来转入产品功能。

例句

Our solution is simple enough for a busy shop owner to set up quickly.

我们的解决方案足够简单,忙碌的店主也能快速设置。

💼

investor

/ɪnˈvɛstər/

noun

person who funds companies

投资人;投资者

The investor asked a few direct questions about growth and pricing.

Basic
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Details

investor

/ɪnˈvɛstər/

投资人;投资者

使用说明

路演和问答中常出现,指听你演示并考虑是否投入资金的人。

例句

The investor asked a few direct questions about growth and pricing.

投资人就增长和定价问了几个直接的问题。

📈

traction

/ˈtrækʃən/

noun

evidence of market interest

市场验证;增长势头

We have enough traction to show that the idea is gaining momentum.

Intermediate
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Details

traction

/ˈtrækʃən/

市场验证;增长势头

使用说明

创业语境里非常常见,指用户增长、留存、收入等能证明“有人在用”的信号。

例句

We have enough traction to show that the idea is gaining momentum.

我们已经有足够的市场验证,说明这个想法正在获得增长势头。

🚶

walk-in traffic

/ˈwɔːk ɪn ˈtræfɪk/

noun phrase

customers entering a store naturally

自然进店客流

Our app helps stores turn walk-in traffic into repeat customers.

Intermediate
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walk-in traffic

/ˈwɔːk ɪn ˈtræfɪk/

自然进店客流

使用说明

零售场景很实用,指没有预约、直接走进店里的顾客流量。

例句

Our app helps stores turn walk-in traffic into repeat customers.

我们的应用帮助商家把自然进店客流转化为回头客。

🔁

repeat customers

/rɪˈpiːt ˈkʌstəmərz/

noun phrase

customers who come back again

回头客

Small retailers need more repeat customers, not just one-time visits.

Intermediate
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Details

repeat customers

/rɪˈpiːt ˈkʌstəmərz/

回头客

使用说明

这是零售和增长里很常见的关键结果,适合描述产品带来的商业价值。

例句

Small retailers need more repeat customers, not just one-time visits.

小型零售商需要更多回头客,而不只是一次性进店。

⚙️

set up

/sɛt ʌp/

verb phrase

install or prepare for use

设置;搭建;安装

A shop owner can set up the tool in under two minutes.

Intermediate
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Details

set up

/sɛt ʌp/

设置;搭建;安装

使用说明

在产品演示里很自然,强调配置速度和操作简便。

例句

A shop owner can set up the tool in under two minutes.

店主可以在两分钟内完成这个工具的设置。

🧰

special hardware

/ˈspɛʃəl ˈhɑːrdwɛr/

noun phrase

extra physical equipment

额外硬件;专用设备

The system works without any special hardware, which keeps costs down.

Intermediate
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Details

special hardware

/ˈspɛʃəl ˈhɑːrdwɛr/

额外硬件;专用设备

使用说明

用来强调产品不需要额外设备,降低使用门槛。

例句

The system works without any special hardware, which keeps costs down.

这个系统不需要任何专用硬件,因此可以降低成本。

🥊

main competitor

/meɪn kəmˈpɛtɪtər/

noun phrase

primary rival in the market

主要竞争对手

Our main competitor offers more features, but it is harder to use.

Intermediate
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Details

main competitor

/meɪn kəmˈpɛtɪtər/

主要竞争对手

使用说明

回答竞争问题时直接使用,适合比较定位、价格和体验。

例句

Our main competitor offers more features, but it is harder to use.

我们的主要竞争对手功能更多,但更难上手。

📆

return weekly

/rɪˈtɜːrn ˈwiːkli/

verb phrase

come back every week

每周回访;每周回来

About 35% of users return weekly, which is a strong signal for us.

Intermediate
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Details

return weekly

/rɪˈtɜːrn ˈwiːkli/

每周回访;每周回来

使用说明

适合讲留存和使用频率,属于投资人会关注的早期指标表达。

例句

About 35% of users return weekly, which is a strong signal for us.

大约35%的用户每周都会回来,这对我们来说是一个很强的信号。

🎯

customer retention

/ˈkʌstəmər rɪˈtɛnʃən/

noun phrase

keeping customers over time

客户留存

The product is built to improve customer retention for small retailers.

Advanced
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Details

customer retention

/ˈkʌstəmər rɪˈtɛnʃən/

客户留存

使用说明

更专业的增长指标表达,适合在路演中解释业务健康度。

例句

The product is built to improve customer retention for small retailers.

这款产品的目标是提升小型零售商的客户留存。

🌍

market opportunity

/ˈmɑːrkɪt ˌɑːpərˈtuːnɪti/

noun phrase

business potential in a market

市场机会

The market opportunity is large because thousands of small shops need this problem solved.

Advanced
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Details

market opportunity

/ˈmɑːrkɪt ˌɑːpərˈtuːnɪti/

市场机会

使用说明

用于总结赛道价值和增长空间,常见于创业演示的中后段。

例句

The market opportunity is large because thousands of small shops need this problem solved.

市场机会很大,因为有成千上万家小店需要解决这个问题。

💡Click a card to flip it and see more details

How To Say It

Use these natural phrases to sound confident in real situations.

1应急表达
The problem we’re solving is先讲问题 that most small shops目标客户 don’t have a simple way to keep customers coming back留存复购.
💡

Why it works

这句先定义问题,再说明受影响的人群,听起来清楚、具体,像正式路演而不是泛泛而谈。

More ways to say it

  • The core problem is customer retention for small retailers.
  • Small businesses often struggle to turn one-time visitors into repeat customers.

Don't Say This

Common mistakes and how to sound more natural.

Today I will show you our startup idea how it helps small retailers.

Say instead

Today I’m going to show you how our startup idea helps small retailers.

💡

Native insight

中文里经常可以直接把“今天我将展示我们的想法如何帮助……”连在一起说,但英语更依赖清晰的句法结构,尤其是演示场合。

The problem is most small shops don’t have a simple way to keep customers come back.

Say instead

The problem is that most small shops don’t have a simple way to keep customers coming back.

👥

Native insight

中文里“让顾客回来”不需要体现持续动作,所以学习者容易漏掉-ing形式。

We have 1,200 active users in three months.

Say instead

We’ve reached 1,200 active users in three months.

📍

Native insight

中文常直接说“我们有1200个用户”,但英文路演里通常更强调“已经达到/已经增长到”,所以会用完成时。

Most competitors are too complex for small businesses, so we focus on speed, price and easy to use.

Say instead

Most competitors are too complex for small businesses, so we’re focusing on speed, price, and ease of use.

💬

Native insight

中文里“速度、价格、易用”是并列概念,英语里需要注意词性一致,不然听起来不完整。

Quick Recap

Keep these points in mind before you start.

Key Takeaways

💡

The problem we’re solving is...

这是最常见的路演开场句型之一。先用一句话说出痛点,语气会很清楚,也更像正式商业表达。

🧩

Our solution is designed to...

用这个结构介绍产品时,重点是“它是为了解决什么而设计的”。比直接说功能更自然、更像演示语言。

📈

We’ve reached...

讲用户数、增长、收入等成果时,用这个现在完成时结构更符合英文路演语气,表示“已经达到”。

🎯

That’s a fair question.

这是回答投资人提问时很常用的缓冲表达。先认可问题合理,再继续解释,会显得专业、不防御。

Key Phrases to Know

  1. 1

    The problem we’re solving is... — 用来简洁说明你解决的痛点

  2. 2

    Our solution is designed to... — 用来介绍产品功能和设计目的

  3. 3

    It takes less than two minutes to set up. — 用来强调上手快、操作简单

  4. 4

    Early users have told us... — 用来引出用户反馈或早期验证

  5. 5

    We’ve reached... — 用来表达已经取得的结果或增长数据

  6. 6

    That’s a fair question. — 用来礼貌回应挑战性提问

Cultural Note

在英语创业演示里,表达通常偏直接、简洁、数据导向。听众会期待你快速讲清楚问题、方案和结果,而不是铺很多背景。语气上可以自信,但不要显得夸张;像“clear numbers + simple explanation”这样的组合最加分。

Practice mode

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